Crack the Code on Lasting Loyalty with Gen Z
In an era of rapidly advancing technology and shifting customer expectations, brands are grappling with the challenge of how...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
Continue ReadingIn an era of rapidly advancing technology and shifting customer expectations, brands are grappling with the challenge of how...
Second in a Three-Part Series on Tiered Recognition In the first installment of our series on tiered recognition, we...
Customer relationship management (CRM) initiatives and loyalty programs, by their nature, include customer and member...
Today, almost all businesses (90%) have some form of loyalty program. With that level of saturation, customers understand...
Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM)...
While promotions and discounts drive sales, genuine brand loyalty comes from a deeper connection and a sense of shared...
Secrets to identifying, courting, and achieving success with “the one.” Brands understand the value of a great partnership,...
While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards, and buckle up!...
Financial models are only as good as the educated guesses that inform them. If the underlying assumptions are on target, an...
And nurturing loyalty will help you build it. In today’s tumultuous world, trust is hard won. Overall consumer trust is...
Loyalty programs have long been a popular marketing strategy, allowing brands to identify, recognize, and reward customers...
Gamify to Boost Customer Engagement Every parent knows a contest or game can transform many situations by redirecting kids’...
Enjoy your vacation all the more when you earn and redeem loyalty points wherever you go. Grab your free Big Gulp (or...
Developing strong relationships with customers has always been critical for brands to build a successful business, and this...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
Marketers need to recognize and adapt to the individual differences that define each customer. Understanding and addressing...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...