Here’s the short version: Loyal customers want more connection with brands.
Here’s the long version.
A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that recent events (like the pandemic and divisive politics) changed how people think about brand loyalty and what they expect from a modern program. They want to be recognized and rewarded—and they want more than just a transactional experience. Download the full report here. Then let us know how we can help you build loyalty using the new rules.