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Next-Gen Engagement Marketing

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An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or result in losses.

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 An effective combination of loyalty, customer experience, and branding—delivered in personalized ways—is the key to unlocking greater engagement.

It's time for brands to think of CRM as more than data, tools and workflow. This white paper shares a snapshot of our strategic, differentiated, and customer-centric approach to building a holistic CRM platform.