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The Art and Algorithms of Brand Devotion

Your customers like a lot of brands. But they’re devoted to very few.

Creating deep, lasting and trusted relationships with your most valuable customers is an art. And a science. It’s driven by a holistic approach of strategies and experiences that involves and inspires customers at every step throughout their brand journey. This approach includes data-driven engagement and brand loyalty strategies, segmentation and personalization, customer experience design, human-design thinking and innovation, and more. Working together, these devotion drivers meet your customers in the moment, at every moment.

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Engagement. Collaboration. Integration.
We make Brand Devotion happen.

There’s no off-the-shelf solution to creating and sustaining relationships with your best customers. Our unique approach ensures you have the right combination of innovation, talent, and services.

Our Latest Insights

The Price Tag and Payoff of Loyalty

A top-performing loyalty program can increase revenue from redeeming customers by 15% to 25% annually. But these financial benefits aren’t free.

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Generations: Earning Boomers' Brand Devotion

Baby boomers make up an active, engaged demographic with significant disposable income—and the free time to spend it. They also own more than 50% of the U.S. wealth and spend more per transaction than other generations.

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Next-Gen Engagement Marketing

An estimated 20%-70% of Customer Relationship Management (CRM) projects either fail to improve company performance or result in losses. It's time for brands to think of CRM as more than data, tools and workflow.

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The Renaissance of Text Marketing

Marketers frequently refer to text messaging as marketing’s most underutilized channel. Recent technology advancements position texting to finally become a standalone marketing communications channel.

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Breaking News

The Lacek Group Named a Strong Performer Among Loyalty Providers

The Lacek Group received the highest score possible in six criteria in The Forrester Wave™: Loyalty Services, Q2 2024. Continue Reading

Breaking News

The Lacek Group Announces New Headquarters: The Dayton's Project

The Lacek Group announces it's new headquarters at the iconic Dayton's Project in downtown Minneapolis. The new location marks only the third headquarters in the agency’s 30-year history. Continue Reading

The Lacek Difference

A Culture of Innovation,
Creativity and Inclusivity

Culture is everything at The Lacek Group. Learn more about how we support our brilliant, diverse body of employees in Minnesota and across the U.S.

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