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The Art and Algorithms of Brand Devotion

Your customers like a lot of brands. But they’re devoted to very few.

Creating deep, lasting and trusted relationships with your most valuable customers is an art. And a science. It’s driven by a holistic approach of strategies and experiences that involves and inspires customers at every step throughout their brand journey. This approach includes data-driven engagement and brand loyalty strategies, segmentation and personalization, customer experience design, human-design thinking and innovation, and more. Working together, these devotion drivers meet your customers in the moment, at every moment.

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Engagement. Collaboration. Integration.
We make Brand Devotion happen.

There’s no off-the-shelf solution to creating and sustaining relationships with your best customers. Our unique approach ensures you have the right combination of innovation, talent, and services.

Our Latest Insights

Next-Gen Engagement Marketing

An estimated 20%-70% of Customer Relationship Management (CRM) projects either fail to improve company performance or result in losses. It's time for brands to think of CRM as more than data, tools and workflow.

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2024 Trends: Building Brand Devotion

Discover the top five trends to consider in 2024 for building brand devotion. From the wow factor to a cookieless future, our experts provide insights to drive deeper customer relationships.

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30 Years of Innovation

For 30 years, The Lacek Group has been trailblazing, inventing, and designing market-disrupting strategies and solutions that put the customer at the heart of some of the world’s most respected brands.

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Building Brand Devotion: Lessons from Taylor Swift

Taylor Swift is an expert in building devotion amongst her fan base in authentic and inclusive ways. Take a page from her songbook.

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Breaking News

Lacek's BIPOC Scholarship: Inclusivity in Action

As in previous years, The Lacek Group will award BIPOC scholarships of $5,000 each to two Minnesota students planning to pursue a major in marketing, communication, business, finance, creative arts, analytics, program/project management, or computer science. Continue Reading


The Lacek Group Celebrates 30 Years of Innovation & Collaboration

Celebrating 30 years of innovation and collaboration, The Lacek Group sets itself apart as leaders in loyalty and customer engagement marketing. Continue Reading

The Lacek Difference

A Culture of Innovation,
Creativity and Inclusivity

Culture is everything at The Lacek Group. Learn more about how we support our brilliant, diverse body of employees in Minnesota and across the U.S.

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