Operationalizing marketing's bigger role in ag
Ag business, like many B2B industries, is feeling the disruption from the next generation of digitally-empowered customers (growers and producers). These customers are more comfortable seeking information on products, pricing and performance beyond their manufacturer or retail reps whether that be online or through their peer networks. They expect highly personalized, modern experiences from the brands they choose. And, most importantly, they expect you to earn their loyalty.
