What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
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Marketers put a lot of focus on connecting with Gen Z—who are sometimes called Zoomers—but older generations still drive...
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Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM)...
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