What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
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Imagine this: After months of caffeine-fueled meetings, focus groups, and data deep dives, your team rolls out innovative...
Marketers put a lot of focus on connecting with Gen Z—who are sometimes called Zoomers—but older generations still drive...
Marketers put a lot of focus on connecting with Gen Z—who are sometimes called zoomers—but older generations still drive...
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Second in a Three-Part Series on Tiered Recognition In the first installment of our series on tiered recognition, we...
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Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM)...
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An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
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Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...
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