Blog
To Tier or Not to Tier?
Previously, in our series on tiered recognition, we explored why brands personalize perks and benefits for their...
Featured
Trends 2025—Empathy Earns Brand Love
We can see the future. You probably can too: technology. But as AI and other advances open new possibilities for building brand devotion, it becomes increasingly important to keep the human experience at the center of your marketing strategies.
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Blog
Will your Loyalty Program Pay Off?
Loyalty programs that reward customers for repeated and incremental spending are popular with consumers and brands—and for...
Blog
Attention Economy
Listen to or read riffs on the latest topics and trends from our colleagues across the agency. We’d love to hear what you...
Blog
30 Surprising Things about The Lacek Group
It’s a landmark anniversary around here, and we’re embracing it. Bring out the candles, the cake, and the list of...
Blog
Celebrating 30 Years of Innovation: Reflections from Our CEO
Listen to or read riffs on the latest topics and trends from our colleagues across the agency. We’d love to hear what you...
Blog
30 Years of Innovation
Celebrating a Landmark Anniversary! For 30 years, The Lacek Group has been trailblazing, inventing, and designing...
Blog
For Brands, Perception Is Reality
Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of...
Blog
Execution Is Everything
Second in a Three-Part Series on Tiered Recognition In the first installment of our series on tiered recognition, we...
Blog
Human-Centered Design Boosts Brand Devotion
Despite rapidly emerging technologies and post-pandemic societal shifts, customer loyalty is the lifeblood of successful...
Blog
Women In Tech: Data v. Creative—False Divide?
Here’s our latest roundtable, an occasional series that gathers a group of Lacek experts and invites them to reflect on some...
Blog
Gen Z and the Attention Economy
As a summer intern at The Lacek Group, I’ve spent the past several weeks researching how Gen Z interacts with our favorite...
Blog
More than Fun and Games
Leveraging Chance-to-Win Promotions Few things generate as much excitement as the prospect of winning a big prize. Though...
Blog
Building Brand Devotion: Lessons from Taylor Swift
Entertainment juggernaut Taylor Swift has earned her reputation as arguably the world’s most successful singer-songwriter...
Blog
Personalization Drives Devotion
Customer relationship management (CRM) initiatives and loyalty programs, by their nature, include customer and member...
Blog
RIFFING OUT LOUD: Attention Economy
Listen to or read riffs on the latest topics and trends from our colleagues across the agency. We’d love to hear what you...
Blog
Let’s Eliminate the Bamboo Ceiling
In recent years, it’s become common for organizations to advocate for diversity and inclusion. And that’s a cultural turn...
Blog
AI and Other Emerging Tech Offer New Paths to Loyalty
In today’s highly competitive market, the pursuit of customer loyalty has taken center stage as a pivotal driver of business...
Blog
Unexpected Loyalty Rewards: Wow ’Em to Keep ’Em
Today, almost all businesses (90%) have some form of loyalty program. With that level of saturation, customers understand...
white paper
Harmonizing Psychology and Marketing: Forging Deeper Connections with Customers
Marketers need to recognize and adapt to the individual differences that define each customer. Understanding and addressing...
white paper
Infinite Personalization: AI Makes It Possible
What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
white paper
Next-Gen Engagement Marketing
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
white paper
The Power of Loyalty in a Recession
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
white paper
Loyalty in Health Care: The Time Is Now
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
white paper
In With the New: 2023 Trends
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
white paper
Generationally Speaking: Gen Z Transforms Loyalty
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
white paper
Loyalty: It's Not Just for Programs Anymore
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
white paper
Here’s the short version: Loyal customers want more connection with brands.
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
white paper
Total Loyalty
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
white paper
Career Conversations: Demonstrate Another Kind of Loyalty
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
white paper
The Best of Both Worlds: Loyalty Marketing and CX
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
white paper
2021 Trends and Opportunities in Customer Loyalty
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
white paper
Five Ways to Ensure Web Accessibility
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
white paper
Retail vs. Coronavirus
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
white paper
The Key to Loyalty
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
white paper
Recognize Known Customers Across Channels
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
white paper
Loyalty Program Interrupted
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
white paper
Are Your Marketing Efforts Delivering for the Modern Farmer?
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...