To Tier or Not to Tier?
Previously, in our series on tiered recognition, we explored why brands personalize perks and benefits for their...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
Continue ReadingPreviously, in our series on tiered recognition, we explored why brands personalize perks and benefits for their...
Loyalty programs that reward customers for repeated and incremental spending are popular with consumers and brands—and for...
Listen to or read riffs on the latest topics and trends from our colleagues across the agency. We’d love to hear what you...
It’s a landmark anniversary around here, and we’re embracing it. Bring out the candles, the cake, and the list of...
Listen to or read riffs on the latest topics and trends from our colleagues across the agency. We’d love to hear what you...
Celebrating a Landmark Anniversary! For 30 years, The Lacek Group has been trailblazing, inventing, and designing...
Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of...
Second in a Three-Part Series on Tiered Recognition In the first installment of our series on tiered recognition, we...
Despite rapidly emerging technologies and post-pandemic societal shifts, customer loyalty is the lifeblood of successful...
Here’s our latest roundtable, an occasional series that gathers a group of Lacek experts and invites them to reflect on some...
As a summer intern at The Lacek Group, I’ve spent the past several weeks researching how Gen Z interacts with our favorite...
Leveraging Chance-to-Win Promotions Few things generate as much excitement as the prospect of winning a big prize. Though...
Entertainment juggernaut Taylor Swift has earned her reputation as arguably the world’s most successful singer-songwriter...
Customer relationship management (CRM) initiatives and loyalty programs, by their nature, include customer and member...
Listen to or read riffs on the latest topics and trends from our colleagues across the agency. We’d love to hear what you...
In recent years, it’s become common for organizations to advocate for diversity and inclusion. And that’s a cultural turn...
In today’s highly competitive market, the pursuit of customer loyalty has taken center stage as a pivotal driver of business...
Today, almost all businesses (90%) have some form of loyalty program. With that level of saturation, customers understand...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...