Blog
The Customer Service Crisis Is Real
According to prevailing sentiment, customer service is dead. While baby boomers lament the loss of the personalized...
Featured
Infinite Personalization: AI Makes It Possible
What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
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Blog
Consumer Research for the Win
Conducting consumer research is a time-tested and effective way to inform loyalty program decisions. Moreover, qualitative...
Blog
Email Development: Introducing an Upcoming Series
Winning the Inbox: Intro The Lacek Group has years of well-established expertise in loyalty strategy development, engagement...
Blog
Searching for Loyalty in All the Wrong Places
How to maximize search results for your brand’s loyalty program It’s a pretty safe bet that you’ve used a search engine as...
Blog
Supply-Chain Problems = Loyalty Opportunities
For the past two years, supply-chain issues have frustrated suppliers and consumers alike. In October 2021, Adobe reported...
Blog
The Lasting Impact of Pandemic Shopping Behaviors
Few events affected Americans’ shopping habits as swiftly and profoundly as COVID-19. In the earliest days of the global...
Blog
Retail Offers Consumers New Ways to Escape
Retail therapy—that little jolt of happiness we experience when we make a purchase (or two or three) online or in-store—is...
Blog
Build Loyalty by Taking a Stand
Expectations for corporate social responsibility (CSR), like so many parts of our social fabric, are evolving. Amid changing...
Blog
Navigate your Loyalty-Fueled Summer Adventure
Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards, and buckle up!...
Blog
Brand Voice: Amplify What Makes Your Brand Unique
Louder, please In the crowded marketplace of our fast-paced, distracted world, it’s imperative for your brand voice to...
Blog
Consumers Embrace Buy Now, Pay Later
Buy now, pay later (BNPL)—a purchasing option that’s more than simply a contemporary version of layaway—is trending with...
Blog
You Know What They Say About Assumptions: Make Good Ones
Financial models are only as good as the educated guesses that inform them. If the underlying assumptions are on target, an...
Blog
Employee Loyalty Deserves Its Own Strategy
The crisis and stress of the pandemic created a widespread reconsideration of individual priorities. That shift in thinking...
Blog
Your Copyeditor Is Out to Shame You (and Other Editing Myths)
As copyeditors, we live under a cloud of misconceptions about our work. So we (Lacek’s five copyeditors, a team that boasts...
White Paper
Loyalty: It's Not Just for Programs Anymore
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Blog
Trust Is a Must
And nurturing loyalty will help you build it. In today’s tumultuous world, trust is hard won. Overall consumer trust is...
Blog
For Right-Brained People, We Drew A Picture. For Left-Brained People, We Wrote A Report.
The Changing Look of Loyalty No matter which side of your brain does the thinking about customer loyalty, you’ll find...
Blog
Closing Email Marketing's Permission Gap
Four email campaigns to help marketers fill that gap Conventional wisdom says email marketing requires explicit permission....
white paper
Harmonizing Psychology and Marketing: Forging Deeper Connections with Customers
Marketers need to recognize and adapt to the individual differences that define each customer. Understanding and addressing...
white paper
Infinite Personalization: AI Makes It Possible
What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
white paper
Next-Gen Engagement Marketing
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
white paper
The Power of Loyalty in a Recession
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
white paper
Loyalty in Health Care: The Time Is Now
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
white paper
In With the New: 2023 Trends
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
white paper
Generationally Speaking: Gen Z Transforms Loyalty
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
white paper
Loyalty: It's Not Just for Programs Anymore
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
white paper
Here’s the short version: Loyal customers want more connection with brands.
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
white paper
Total Loyalty
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
white paper
Career Conversations: Demonstrate Another Kind of Loyalty
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
white paper
The Best of Both Worlds: Loyalty Marketing and CX
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
white paper
2021 Trends and Opportunities in Customer Loyalty
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
white paper
Five Ways to Ensure Web Accessibility
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
white paper
Retail vs. Coronavirus
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
white paper
The Key to Loyalty
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
white paper
Recognize Known Customers Across Channels
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
white paper
Loyalty Program Interrupted
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
white paper
Are Your Marketing Efforts Delivering for the Modern Farmer?
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...