2022 Trends and Opportunities in Customer Loyalty
Now’s the time for loyalty marketers to take action Last year at this time, the business landscape looked promising with...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
Continue ReadingNow’s the time for loyalty marketers to take action Last year at this time, the business landscape looked promising with...
Young people today differ dramatically from the young people of even a few years ago in multiple ways: They’re diverse—and...
Experiential marketing aims to reach customers through branded sensory experiences that create a memorable impact. The...
Developing strong relationships with customers has always been critical for brands to build a successful business, and this...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
An agile marketing leader shares her insights into the popular approach. After attending an agile marketing boot camp a...
Trust, but verify. You’re likely familiar with the phrase. It’s a translation of a Russian proverb that boils down to the...
A recent report from Forrester* rated The Lacek Group and 13 other agencies across 22 different criteria. Our total score...
The global and digital nature of modern commerce means consumers have more choices than ever. Almost no brand can count on a...
Discover opportunities with advanced analytics to turn your current loyalists into advocates. Brands today face...
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
Creating relationships that offer a true sense of belonging Visit a new website and the brand likely welcomes you to its...
You’ve likely already sent out a communication to customers, acknowledging the pandemic; recognizing their worries; and...
There's more than one option to drive loyalty. It depends on your brand, your customers, and their needs. Check out these...
1 - Create emotional engagement Personalize communications and experiences by leveraging data. Data can provide deep...
A Gen Zer shares marketing insights on forging meaningful connections with her influential generation. Young adults who make...
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...
Marketers need to recognize and adapt to the individual differences that define each customer. Understanding and addressing...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...