Finding Your Brand Soulmate
Secrets to identifying, courting, and achieving success with “the one.” Brands understand the value of a great partnership,...
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or result in losses. It's time for brands to think of CRM as more than data, tools, and workflow.
Continue ReadingSecrets to identifying, courting, and achieving success with “the one.” Brands understand the value of a great partnership,...
Does your customer loyalty program achieve its intended objectives? If you had to think twice about your response, it’s...
While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
Few events affected Americans’ shopping habits as swiftly and profoundly as COVID-19. In the earliest days of the global...
Retail therapy—that little jolt of happiness we experience when we make a purchase (or two or three) online or in-store—is...
Louder, please In the crowded marketplace of our fast-paced, distracted world, it’s imperative for your brand voice to...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
And nurturing loyalty will help you build it. In today’s tumultuous world, trust is hard won. Overall consumer trust is...
Extended reality (XR) experiences first hit the mainstream as an innovation of video game technology. Now marketers are...
CHAPTER 1: Personalize Your Tech Stack (Whatever It Is) to Improve Customer Value Management CHAPTER 2: Data Curation: Four...
Now’s the time for loyalty marketers to take action Last year at this time, the business landscape looked promising with...
Young people today differ dramatically from the young people of even a few years ago in multiple ways: They’re diverse—and...
Experiential marketing aims to reach customers through branded sensory experiences that create a memorable impact. The...
Developing strong relationships with customers has always been critical for brands to build a successful business, and this...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
An agile marketing leader shares her insights into the popular approach. After attending an agile marketing boot camp a...
Trust, but verify. You’re likely familiar with the phrase. It’s a translation of a Russian proverb that boils down to the...
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...