What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
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In a digital age brimming with communication channels, email remains a cornerstone for building brand devotion. In fact, 87%...
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Marketers frequently refer to text messaging as marketing’s most underutilized channel. Brands use text messaging in many...
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