AI Roundtable
The Lacek Group’s artificial intelligence (AI) team—with members from across agency functions—takes a proactive response to...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
Continue ReadingThe Lacek Group’s artificial intelligence (AI) team—with members from across agency functions—takes a proactive response to...
In an era of rapidly advancing technology and shifting customer expectations, brands are grappling with the challenge of how...
Loyalty programs that reward customers for repeated and incremental spending are popular with consumers and brands—and for...
It’s a landmark anniversary around here, and we’re embracing it. Bring out the candles, the cake, and the list of...
Second in a Three-Part Series on Tiered Recognition In the first installment of our series on tiered recognition, we...
Here’s our latest roundtable, an occasional series that gathers a group of Lacek experts and invites them to reflect on some...
Customer relationship management (CRM) initiatives and loyalty programs, by their nature, include customer and member...
Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM)...
If you read the first installment of this series, you know that modern privacy regulations now cover the personal data of...
Part One of a Two-Part Series Data breaches and the ripple-effect damage they initiate have consumers increasingly worried...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Candy Crush Saga, Roblox, Pokémon GO, Wordle, League of Legends—there’s a good chance that you, or someone close to you, is...
Financial models are only as good as the educated guesses that inform them. If the underlying assumptions are on target, an...
CHAPTER 1: Personalize Your Tech Stack (Whatever It Is) to Improve Customer Value Management CHAPTER 2: Data Curation: Four...
Roundtable Discussion — Jon Fjalstad, Tyler Love and Courtney Wendell The Lacek Group is well into its third decade of...
Shifting consumer needs disrupted the retail status quo. In the direct-to-consumer (DTC) category, brands are adapting their...
Digital marketing needs to accommodate consumers’ post-pandemic outlook. During the first few months of the COVID-19...
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...