Partnerships Spotlight: Tag Into Women’s Sports
Strategically designed partnerships can create a revenue-enhancing synergy that boosts loyalty and devotion for the...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
Continue ReadingStrategically designed partnerships can create a revenue-enhancing synergy that boosts loyalty and devotion for the...
Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of...
Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of...
Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM)...
Secrets to identifying, courting, and achieving success with “the one.” Brands understand the value of a great partnership,...
Does your customer loyalty program achieve its intended objectives? If you had to think twice about your response, it’s...
Finding true love with your customers takes emotion, anticipation and more. Your customers may not send bouquets to your...
According to Richard Branson, “Take care of your employees and they will take care of your business. It’s as simple as...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
Louder, please In the crowded marketplace of our fast-paced, distracted world, it’s imperative for your brand voice to...
Partnerships continue to be an important tool for deepening customer loyalty. The right partners give users a reason to...
CHAPTER 1: Personalize Your Tech Stack (Whatever It Is) to Improve Customer Value Management CHAPTER 2: Data Curation: Four...
Brand partnerships are often framed as business opportunities or a way to solve a pain point in the customer journey. Both...
Shifting consumer needs disrupted the retail status quo. In the direct-to-consumer (DTC) category, brands are adapting their...
The global and digital nature of modern commerce means consumers have more choices than ever. Almost no brand can count on a...
Creating relationships that offer a true sense of belonging Visit a new website and the brand likely welcomes you to its...
Demonstrate loyalty to your customers by supporting them in new ways and showing them compassion. When will things return to...
You’ve likely already sent out a communication to customers, acknowledging the pandemic; recognizing their worries; and...
Marketers need to recognize and adapt to the individual differences that define each customer. Understanding and addressing...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...