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AI Marketing Lessons from The Jetsons
Since the early 1960s, TV viewers have been fascinated by the futuristic way of life depicted in Hanna-Barbera’s iconic...
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Infinite Personalization: AI Makes It Possible
What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
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Embracing Ability, Celebrating Community: Lacek's Latest Community Engagement Partner
The Lacek Group, and our employees, are committed to engaging with—and giving back to—the communities where we live and...
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DEI Makes a Difference
Being a person of color in the corporate world can be daunting. While that may not be news to many, it’s worth considering...
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In the Grand Schema: Leveraging New Email Features
In the context of the internet, schema is a structured method of marking up data that makes it easier for machines to...
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Loyalty and CRM: Better Together
Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM)...
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Influencer Currency: Authenticity
If you use social media, you’ve likely encountered influencers sharing advice on how to live, where to go, what to wear,...
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Spotlight on Dark Mode
You’ve probably already encountered this decision: Will you embrace the light or lean into the dark? In the context of...
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Data Privacy Goes Global
Part One of a Two-Part Series Data breaches and the ripple-effect damage they initiate have consumers increasingly worried...
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Sustainable Partnerships Boost Loyalty
While promotions and discounts drive sales, genuine brand loyalty comes from a deeper connection and a sense of shared...
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DEI Benefits Business
Diversity, equity, and inclusion (DEI) is an important focus in today’s workplace. In fact, companies are expected these...
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Be the Change: Lacek’s BIPOC Scholarship
The Lacek Group lives our promise to support access to education for Minnesota students who identify as Black, Indigenous,...
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Finding Your Brand Soulmate
Secrets to identifying, courting, and achieving success with “the one.” Brands understand the value of a great partnership,...
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Top 10 Signs Your Loyalty Program Needs a Refresh
Does your customer loyalty program achieve its intended objectives? If you had to think twice about your response, it’s...
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Hopelessly Devoted to Your Brand
Finding true love with your customers takes emotion, anticipation and more. Your customers may not send bouquets to your...
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Sustainability Is Here to Stay
Feeling the pinch of inflation, and under the shadow of a potential recession, experts expect consumers will focus more on...
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Change Management Drives Loyalty Success
Imagine you’re a marketing leader who’s spent months—and hundreds of thousands of dollars—preparing to launch a new or...
Blog
User-Generated Content—Today's Word of Mouth
While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer...
Blog
A Game Plan for Brand Loyalty
Candy Crush Saga, Roblox, Pokémon GO, Wordle, League of Legends—there’s a good chance that you, or someone close to you, is...
white paper
Harmonizing Psychology and Marketing: Forging Deeper Connections with Customers
Marketers need to recognize and adapt to the individual differences that define each customer. Understanding and addressing...
white paper
Infinite Personalization: AI Makes It Possible
What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
white paper
Next-Gen Engagement Marketing
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
white paper
The Power of Loyalty in a Recession
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
white paper
Loyalty in Health Care: The Time Is Now
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
white paper
In With the New: 2023 Trends
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
white paper
Generationally Speaking: Gen Z Transforms Loyalty
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
white paper
Loyalty: It's Not Just for Programs Anymore
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
white paper
Here’s the short version: Loyal customers want more connection with brands.
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
white paper
Total Loyalty
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
white paper
Career Conversations: Demonstrate Another Kind of Loyalty
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
white paper
The Best of Both Worlds: Loyalty Marketing and CX
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
white paper
2021 Trends and Opportunities in Customer Loyalty
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
white paper
Five Ways to Ensure Web Accessibility
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
white paper
Retail vs. Coronavirus
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
white paper
The Key to Loyalty
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
white paper
Recognize Known Customers Across Channels
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
white paper
Loyalty Program Interrupted
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
white paper
Are Your Marketing Efforts Delivering for the Modern Farmer?
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...