Riffing Out Loud: The Credit Card Competition Act of 2023
The Credit Card Competition Act of 2023 is proposed legislation, with bipartisan support, aimed at reducing credit card...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
Continue ReadingThe Credit Card Competition Act of 2023 is proposed legislation, with bipartisan support, aimed at reducing credit card...
Previously, in our series on tiered recognition, we explored why brands personalize perks and benefits for their...
Loyalty programs that reward customers for repeated and incremental spending are popular with consumers and brands—and for...
Leveraging Chance-to-Win Promotions Few things generate as much excitement as the prospect of winning a big prize. Though...
Today, almost all businesses (90%) have some form of loyalty program. With that level of saturation, customers understand...
Does your customer loyalty program achieve its intended objectives? If you had to think twice about your response, it’s...
Imagine you’re a marketing leader who’s spent months—and hundreds of thousands of dollars—preparing to launch a new or...
Candy Crush Saga, Roblox, Pokémon GO, Wordle, League of Legends—there’s a good chance that you, or someone close to you, is...
According to Richard Branson, “Take care of your employees and they will take care of your business. It’s as simple as...
According to prevailing sentiment, customer service is dead. While baby boomers lament the loss of the personalized...
How to maximize search results for your brand’s loyalty program It’s a pretty safe bet that you’ve used a search engine as...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Loyalty is an attribute we highly prize in our personal and professional relationships. And companies value customer loyalty...
While rewarding profitable customers with experiential rewards isn’t a new concept, customers’ mindsets and commerce habits...
A successful loyalty program has three equally important parts: a compelling value proposition, operational feasibility, and...
Over the past year, we’ve experienced the most dramatic and sustained slowdown in travel in modern history. The pandemic...
When we think of how optimization can enhance loyalty programs, its impact can be significant—ensuring the best design,...
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...