What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
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Imagine this: After months of caffeine-fueled meetings, focus groups, and data deep dives, your team rolls out innovative...
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Loyalty programs that reward customers for repeated and incremental spending are popular with consumers and brands—and for...
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Today, almost all businesses (90%) have some form of loyalty program. With that level of saturation, customers understand...
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According to Richard Branson, “Take care of your employees and they will take care of your business. It’s as simple as...
According to prevailing sentiment, customer service is dead. While baby boomers lament the loss of the personalized...
How to maximize search results for your brand’s loyalty program It’s a pretty safe bet that you’ve used a search engine as...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Loyalty is an attribute we highly prize in our personal and professional relationships. And companies value customer loyalty...
While rewarding profitable customers with experiential rewards isn’t a new concept, customers’ mindsets and commerce habits...
A successful loyalty program has three equally important parts: a compelling value proposition, operational feasibility, and...
Over the past year, we’ve experienced the most dramatic and sustained slowdown in travel in modern history. The pandemic...
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Marketers need to recognize and adapt to the individual differences that define each customer. Understanding and addressing...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
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New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
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Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...
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