Celebrating 30 Years of Innovation: Reflections from Our CEO
Listen to or read riffs on the latest topics and trends from our colleagues across the agency. We’d love to hear what you...
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or result in losses. It's time for brands to think of CRM as more than data, tools, and workflow.
Continue ReadingListen to or read riffs on the latest topics and trends from our colleagues across the agency. We’d love to hear what you...
Celebrating a Landmark Anniversary! For 30 years, The Lacek Group has been trailblazing, inventing, and designing...
Here’s our latest roundtable, an occasional series that gathers a group of Lacek experts and invites them to reflect on some...
As a summer intern at The Lacek Group, I’ve spent the past several weeks researching how Gen Z interacts with our favorite...
Leveraging Chance-to-Win Promotions Few things generate as much excitement as the prospect of winning a big prize. Though...
Entertainment juggernaut Taylor Swift has earned her reputation as arguably the world’s most successful singer-songwriter...
Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM)...
If you use social media, you’ve likely encountered influencers sharing advice on how to live, where to go, what to wear,...
While promotions and discounts drive sales, genuine brand loyalty comes from a deeper connection and a sense of shared...
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
Secrets to identifying, courting, and achieving success with “the one.” Brands understand the value of a great partnership,...
Does your customer loyalty program achieve its intended objectives? If you had to think twice about your response, it’s...
Finding true love with your customers takes emotion, anticipation and more. Your customers may not send bouquets to your...
Feeling the pinch of inflation, and under the shadow of a potential recession, experts expect consumers will focus more on...
Imagine you’re a marketing leader who’s spent months—and hundreds of thousands of dollars—preparing to launch a new or...
While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Candy Crush Saga, Roblox, Pokémon GO, Wordle, League of Legends—there’s a good chance that you, or someone close to you, is...
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...