What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
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Imagine this: After months of caffeine-fueled meetings, focus groups, and data deep dives, your team rolls out innovative...
Marketers put a lot of focus on connecting with Gen Z—who are sometimes called zoomers—but older generations still drive...
Marketers put a lot of focus on connecting with Gen Z—who are sometimes called zoomers—but older generations still drive...
Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of...
Despite rapidly emerging technologies and post-pandemic societal shifts, customer loyalty is the lifeblood of successful...
As a summer intern at The Lacek Group, I’ve spent the past several weeks researching how Gen Z interacts with our favorite...
Entertainment juggernaut Taylor Swift has earned her reputation as arguably the world’s most successful singer-songwriter...
If you use social media, you’ve likely encountered influencers sharing advice on how to live, where to go, what to wear,...
Finding true love with your customers takes emotion, anticipation and more. Your customers may not send bouquets to your...
While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer...
Few events affected Americans’ shopping habits as swiftly and profoundly as COVID-19. In the earliest days of the global...
Expectations for corporate social responsibility (CSR), like so many parts of our social fabric, are evolving. Amid changing...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
Marketers need to recognize and adapt to the individual differences that define each customer. Understanding and addressing...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...
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