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Top 10 Signs Your Loyalty Program Needs a Refresh
Does your customer loyalty program achieve its intended objectives? If you had to think twice about your response, it’s...
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2026 Trends: Four Trends Redefining Loyalty
Customer expectations are shifting, economic volatility is forcing cost scrutiny, and AI is fueling powerful new tools and challenges. Brands need to stay agile and reassess their loyalty strategies. Access our insights-filled report for actionable advice from strategists immersed in the loyalty landscape.
View ReportExplore the full breadth of the different ways we think about our business.
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Navigating Turbulent Times: Growing Brand Devotion Is Your Best Investment
While consumers prepare for a potential downturn, your brand could be finely tuning its loyalty program to take advantage of...
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Harmonizing Psychology and Marketing: Forging Deeper Connections with Customers
Marketers need to recognize and adapt to the individual differences that define each customer. Understanding and addressing...
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Infinite Personalization: AI Makes It Possible
What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
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Next-Gen Engagement Marketing
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
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Loyalty in Health Care: The Time Is Now
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
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In With the New: 2023 Trends
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
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Generationally Speaking: Gen Z Transforms Loyalty
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
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Loyalty: It's Not Just for Programs Anymore
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
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Here’s the short version: Loyal customers want more connection with brands.
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
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Total Loyalty
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
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Career Conversations: Demonstrate Another Kind of Loyalty
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
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The Best of Both Worlds: Loyalty Marketing and CX
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
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2021 Trends and Opportunities in Customer Loyalty
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
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Five Ways to Ensure Web Accessibility
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
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Retail vs. Coronavirus
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
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The Key to Loyalty
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
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Recognize Known Customers Across Channels
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
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Loyalty Program Interrupted
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
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Are Your Marketing Efforts Delivering for the Modern Farmer?
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...