What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
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Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
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What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
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