Closing Email Marketing's Permission Gap
Four email campaigns to help marketers fill that gap Conventional wisdom says email marketing requires explicit permission....
What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
Continue ReadingFour email campaigns to help marketers fill that gap Conventional wisdom says email marketing requires explicit permission....
Loyalty is an attribute we highly prize in our personal and professional relationships. And companies value customer loyalty...
Partnerships continue to be an important tool for deepening customer loyalty. The right partners give users a reason to...
Loyalty programs have long been a popular marketing strategy, allowing brands to identify, recognize, and reward customers...
Extended reality (XR) experiences first hit the mainstream as an innovation of video game technology. Now marketers are...
CHAPTER 1: Personalize Your Tech Stack (Whatever It Is) to Improve Customer Value Management CHAPTER 2: Data Curation: Four...
Now’s the time for loyalty marketers to take action Last year at this time, the business landscape looked promising with...
While rewarding profitable customers with experiential rewards isn’t a new concept, customers’ mindsets and commerce habits...
Young people today differ dramatically from the young people of even a few years ago in multiple ways: They’re diverse—and...
Experiential marketing aims to reach customers through branded sensory experiences that create a memorable impact. The...
After the long pandemic slowdown, travel is returning in fits and spurts. According to the U.S. Travel Association’s June...
Fresh off of being recognized by Forrester as a Leader in Loyalty, we sat down with CEO of The Lacek Group Bill Baker to...
Loyalty programs are good business—and they’re everywhere. They’re often free to join and begin with a simple and free...
Living a Fully Jewish Life Six months after the Tree of Life Synagogue shooting in Pittsburgh where 11 people were killed...
Gamify to Boost Customer Engagement Every parent knows a contest or game can transform many situations by redirecting kids’...
Roundtable Discussion — Jon Fjalstad, Tyler Love and Courtney Wendell The Lacek Group is well into its third decade of...
Enjoy your vacation all the more when you earn and redeem loyalty points wherever you go. Grab your free Big Gulp (or...
When was the first time you realized your race? When was the first time you didn’t feel included? These are just two of the...
Marketers need to recognize and adapt to the individual differences that define each customer. Understanding and addressing...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...