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The Power of Loyalty in a Recession

The Power of Loyalty in a Recession Article Featured Image

While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program.

Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds.

  • Leverage data

  • Meet customers’ emotional and rational needs

  • Maintain engagement with a motivating mix of benefits

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