The Power of Loyalty in a Recession
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While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program.
Develop a plan to keep loyal customers engaged as you weather the impending economic storm and nurture them quickly back to pre-downturn spending with your brand when the economy rebounds.
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Leverage data
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Meet customers’ emotional and rational needs
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Maintain engagement with a motivating mix of benefits
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