2024 Trends: Building Brand Devotion
Our experts dusted off their crystal balls (which is to say, they mined decades of combined insights and innovative...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more? Further, what if a marketing plan could adapt in real-time to meet each customer’s evolving preferences and needs? That’s infinite personalization.
Continue ReadingOur experts dusted off their crystal balls (which is to say, they mined decades of combined insights and innovative...
It’s a landmark anniversary around here, and we’re embracing it. Bring out the candles, the cake, and the list of...
Celebrating a Landmark Anniversary! For 30 years, The Lacek Group has been trailblazing, inventing, and designing...
Here’s our latest roundtable, an occasional series that gathers a group of Lacek experts and invites them to reflect on some...
Entertainment juggernaut Taylor Swift has earned her reputation as arguably the world’s most successful singer-songwriter...
The Lacek Group, and our employees, are committed to engaging with—and giving back to—the communities where we live and...
Does your customer loyalty program achieve its intended objectives? If you had to think twice about your response, it’s...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards, and buckle up!...
The Changing Look of Loyalty No matter which side of your brain does the thinking about customer loyalty, you’ll find...
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
Loyalty programs have long been a popular marketing strategy, allowing brands to identify, recognize, and reward customers...
Experiential marketing aims to reach customers through branded sensory experiences that create a memorable impact. The...
Roundtable Discussion — Jon Fjalstad, Tyler Love and Courtney Wendell The Lacek Group is well into its third decade of...
Enjoy your vacation all the more when you earn and redeem loyalty points wherever you go. Grab your free Big Gulp (or...
Shifting consumer needs disrupted the retail status quo. In the direct-to-consumer (DTC) category, brands are adapting their...
Digital marketing needs to accommodate consumers’ post-pandemic outlook. During the first few months of the COVID-19...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
What if marketers could create a highly personalized communications plan for every individual in a database? What if the...
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...