---
title: Loyalty Program Interrupted
description: The top five reasons loyalty programs fail, and what to do about them.
---

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# [Loyalty Program Interrupted](https://lacek.com/insights/blog/2019/3/22/loyaltyinterrupted)

 Written by [The Lacek Group](https://lacek.com/insights/author/thelacekgroup) | Sep 17, 2019 2:22:00 PM

## The top five reasons loyalty programs fail, and what to do about them. 

The initial structure and design of a loyalty program is critical to its longevity. Program design sets the terms and parameters that will shape a long-term relationship with your most valued customers. If that structure and design are flawed, the outcome can be a failed program or, even worse, a damaged relationship with those customers.

              

 

[View full post](https://lacek.com/insights/blog/2019/3/22/loyaltyinterrupted)

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