Privacy first. Security always.
We have the tools, people and process in place to deliver on key privacy and information security principles. An annual SOC 2 Type 2 certification based on standard trust service principles is conducted by an independent external auditor; this ensures the operating effectiveness of our Information Security Program and associated controls. Data and Technology Controls (DTCs) aligned to ISO 27001 and NIST are also audited internally and externally. Compliance with data protection regulations is assured through General Computing Controls.
Finding the best tech solution to deliver measurable results.
We leverage technologies from all corners of the MarTech universe to build, measure and nurture brand devotion in customers.
Our WPP network boasts world-class strategic relationships with many top technology partners that we leverage to develop the best solutions for our clients.
We have the world’s most powerful AI operating system for marketing transformation at our fingertips.
WPP Open is the first enterprise-level generative AI studio. Four proprietary AI models bring together the world’s most diverse dataset across media, performance, client, and industry insights. The Audience, Brand, Channel, and Performance Brains inform and enhance decision-making across the entire end-to-end customer journey improving efficiency and effectiveness. This customizable operating system can be tailored to fit any client’s specific needs and goals.
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