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Bill Baker

Chief Executive Officer

At Lacek since 1996

If you weren't in marketing, what would you be doing?

Looking hard at becoming an FBI agent.

Which talent would you most like to have?

Becoming a more proficient piano player would be right up there.

Complete this sentence: My spouse thinks I'm:

Pretty damn hot!. (I asked her, and that was her answer. She added: "Print that!")

What’s your most memorable loyalty experience or favorite loyalty program?

Marriage to my wife, Deb ... especially after her answer to the previous question.

Best advice you've gotten, career or otherwise?

Number one: Keep asking questions. And number 2: Finish hard because that's how you will be remembered.

Bill Baker