Insights & Publications | The Lacek Group

Trends 2026—Four Trends Redefining Loyalty

Written by The Lacek Group | Dec 18, 2025 3:16:46 PM

Ready for the new loyalty paradigm?

To thrive despite today’s multilayered challenges, brands need a proactive approach to engage customers and deliver value in new ways. Our annual trends report analyzes the current loyalty landscape and provides actionable strategies for brands to navigate the shifts and build the enduring relationships forged by brand devotion.

DOWNLOAD THE 2026 TRENDS REPORT