---
title: For Right-Brained People, We Drew A Picture. For Left-Brained People, We Wrote A Report.
description: Our global survey of more than 6,500 consumers shows that recent events (like the pandemic and divisive politics) changed how people think about brand loyalty and what they expect from a modern program.
---

[Insights & Publications | The Lacek Group ](https://lacek.com/insights)

# [For Right-Brained People, We Drew A Picture. For Left-Brained People, We Wrote A Report.](https://lacek.com/insights/blog/2022/5/4/for-right-brained-people-we-drew-a-picture-for-left-brained-people-we-wrote-a-research-report)

 Written by [The Lacek Group](https://lacek.com/insights/author/thelacekgroup) | May 4, 2022 4:35:33 PM

#### The Changing Look of Loyalty

No matter which side of your brain does the thinking about customer loyalty, you’ll find valuable insights into the key drivers of customer loyalty in our infographic and research report.

More than 6,500 brand-engaged consumers across 13 global markets were surveyed to better understand the wants and needs of customers today.

[View full post](https://lacek.com/insights/blog/2022/5/4/for-right-brained-people-we-drew-a-picture-for-left-brained-people-we-wrote-a-research-report)

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