A digitally native generation with the world available at its fingertips, Gen Z presents new challenges for marketers. Gen Zers’ unique sense of self and motivations are redefining consumerism. They’re consciously setting higher expectations for brands with their values-first mindset, leading and rewriting culture as we know it, and using technology as an extension of their identities and lifestyle habits.
Read on for a summary of our discoveries and insights—and a discussion of Gen Zers’ impact on loyalty.