TLG Adds New Account Director for Agribusiness



The Lacek Group (TLG), a Minneapolis-based customer-engagement agency, has hired Jim Gresham as an Account Director. In his new role, Gresham will direct the DuPont Pioneer account.

“Jim has deep experience in agricultural marketing and is well known throughout the industry for his proven track record in brand strategy and development, data-driven communications, and sales strategies,” said Amy Karls, Vice President and agency leader for TLG’s agribusiness accounts. “We are excited to have him on board to help Pioneer deepen its relationship with growers around the country.”

Prior to joining TLG, Gresham served as Director at Infinity Direct, and was the National Accounts Manager and Director of Partner Development at Farm Journal Foundation. He cofounded and served as co-owner of Blackfin Marketing Group, a marketing consulting firm serving mid-sized agribusinesses; he also founded Adculture Group USA, which blended traditional marketing communications and strategic business consulting.

Gresham is a graduate of the University of Minnesota with a double major in advertising and interpersonal communications. He has served on the board of directors for several nonprofit organizations, including the Minnesota Council for Economic Education; the College of Food, Agriculture and Natural Sciences Scholarship Fund; the Mama Ada Foundation; and Haiti Outreach. He is past president of both the North Central and Badger chapters of the National AgriMarketing Association.

About The Lacek Group
TLG is a customer-engagement agency that develops marketing solutions at the intersection of brands, data insights and creativity. TLG designs and optimizes highly successful customer-relationship management initiatives, loyalty programs, and customer communications across all media for some of the world’s most respected brands. The agency’s clients include Starwood Hotels & Resorts, Carnival Cruise Lines, U.S. Bank, Enterprise Holdings (National Car Rental, Alamo Rent A Car, Enterprise Rent-A-Car), United Airlines, Ford Motor Company, DuPont Pioneer and DuPont Crop Protection. TLG is a specialty agency of Ogilvy & Mather.