The Lacek Group's Fjalstad and Hoffmann to Speak at DMA2014 Conference & Exhibition



The Lacek Group today announced that Jon Fjalstad, VP, Group Account Director, and Danika Hoffmann, VP, New Client Engagements will be speaking at the Direct Marketing Association’s (DMA) DMA2014 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers, which will be held October 25-30 in San Diego, California.

On October 29, 10-10:45 am, Fjalstad and Hoffmann will deliver a highly engaging presentation entitled “Navigating Customer Engagement: A Carnival Story,” lending their insight and expertise to the thousands of real-time marketing professionals in attendance. They will share how Carnival Cruise Lines and The Lacek Group devised a campaign strategy that produced a dramatic increase in response rates for Carnival’s busiest booking period.

“DMA2014 is dedicated to giving data-driven marketers the resources, cutting edge knowledge, and networking opportunities they need to ignite customer engagement and drive business success. With thousands of attendees, over 300 expert speakers and innovation leaders, and 70+ team sessions, this is a real game changer in the marketing industry,” said DMA President Jane Berzan. “We are excited to be working with Carnival Cruise Lines and The Lacek Group for this incredible event.”

“We’re excited to share our ‘Wave’ campaign success story with this influential audience,” said Jon Fjalstad. “The agency is extremely proud of our partnership with Carnival and the team is already hard at work building on this exciting momentum for the upcoming cruise season.”

For conference information or to register, please visit

The Lacek Group (TLG) is a customer engagement agency that develops marketing solutions at the intersection of brands, data insights and creativity. TLG designs and optimizes highly successful customer relationship management initiatives, loyalty programs, and customer communications across all media for some of the world’s most respected brands. The agency’s clients include Starwood Hotels & Resorts, Carnival Cruise Lines, U.S. Bank, Enterprise Holdings (National Car Rental, Alamo Rent a Car, Enterprise Rent-A-Car), United Airlines, Ford Motor Company and DuPont Pioneer and DuPont Crop Protection. TLG is a specialty agency of Ogilvy & Mather. Visit to learn more.

About DMA2014 Conference & Exhibition

The DMA2014 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals. At DMA2014, which will be held October 25-30 in San Diego, the focus will be on igniting customer engagement. We’ll help you discover innovative ways to engage customers and drive response, via leading-edge case studies from global brands; more than 70 conference sessions designed for team development; premier networking events; the 2014 Exhibit Hall featuring hundreds of the world’s top companies; and much more. Through strategic partnerships with top marketing organizations, DMA2014 delivers the most cutting-edge, relevant content to all areas of focus and interest. For additional information, or to register for the six-day data-driven marketing event of the year, please visit

For information about DMA2014 exhibition and sponsorship opportunities, please contact Wilson Vargas at 212.790.1459 or

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

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