Firm Digs Deep to Gain, Keep Customer Loyalty


Please click through for the May 11, 2014 StarTribune Whiteboard on The Lacek Group by David Phelps:


The Lacek Group (TLG) is a customer-engagement agency that develops marketing solutions at the intersection of brands, data insights and creativity. TLG designs and optimizes highly successful customer-relationship management initiatives, loyalty programs and customer communications across all media for some of the world's most respected brands. The agency's clients included Starwood Hotels and Resorts, Enterprise Holdings (National Car Rental, Alamo Rent a Car, Enterprise Rent-a-Car), Carnival Cruise Lines, Ford Motor Company, DuPont Pioneer and DuPont Crop Protection. TLG is a specialty agency of Ogilvy and Mather.