A man looking at his phone while holdinng a credit card.

Using data insights and behavioral targeting to elevate marketing effectiveness.

The Challenge

A global client with a co-branded credit card partner spent heavily on acquisition costs to entice new cardholders. But their communications were not as personalized as they could be. That’s when they tapped us. We then sought a more efficient solution that would allow them to activate billions of pieces of data to deliver the right card with the right offer and the right benefits to the right customer, tailored to that customer’s potential value and engagement with the brand.

A workflow image featuring our Personalization Engine framework.

The Approach

By harnessing our Personalization Engine framework, we fused data sciences (logic) with personalized content (art) to revolutionize audience targeting on key acquisition channels. This approach elevated marketing effectiveness and operational excellence.

The solution

Highly personalized and behaviorally triggered communications — across multiple channels — delivered the optimized product, offer and benefits based on data.