John Jarvis Named CCO at Lacek
12.08.2009
MINNEAPOLIS, MN
In a move designed to boost the creative product and continue its industry leadership in loyalty and relationship marketing, The Lacek Group, a specialty agency of Ogilvy and Mather, named John Jarvis to the position of Chief Creative Officer and Managing Partner.
John most recently owned and operated Giraffe Marketing, a small strategic and creative consultancy practice in Minneapolis, working with clients like Sun Country Airlines and Ely Tourism. His work for Ely, in particular the April Fool’s stunts that are now part of this small Minnesota town’s annual tourism push, has attracted national attention.
Prior to starting Giraffe, John was CEO and CCO of MDC-owned Colle+McVoy in Minneapolis, where he led the effort to shift the agency’s agribusiness and industrial account focus to a more well-balanced consumer and business-to-business portfolio. He also moved the agency from its longtime suburban location to the now-booming warehouse district of downtown Minneapolis.
John started in the advertising business as a copywriter and served as a creative leader in several agencies, including Martin|Williams, Fallon McElligott and Lynch Jarvis Jones, in addition to having a successful freelance career.
“We are excited to welcome John to the team,” said Bill Baker, President of The Lacek Group. “His leadership and creative talent will take our solid creative offering and make it even better. As importantly, we look forward to adding John’s fresh perspective to the mix as we work with our clients on next-generation loyalty and relationship marketing.”
“This is a great opportunity to dig into a different side of the business and expand the boundaries of what loyalty marketing can encompass,” Jarvis said. “With the rise of social media, more businesses are rethinking their strategies and recognizing the importance of establishing and maintaining strong relationships with loyal customers and brand advocates. Lacek has an outstanding reputation, and no agency does a better job of successfully creating, implementing and managing loyalty programs. Plus, I'm excited to be part of the Ogilvy network with it's impressive creative heritage."
In addition to his creative duties, John will serve on Lacek’s Executive Committee. He begins his new role on January 4, 2010.
Based in Minneapolis, The Lacek Group is a data-driven interactive and direct marketing agency that designs, communicates and manages customer loyalty initiatives. Clients include Starwood Hotels & Resorts (Starwood Preferred Guest), Continental Airlines (OnePass), Ford Motor Company (Owner Advantage Rewards) and National Car Rental (Emerald Club).
12.08.2009
MINNEAPOLIS, MN
In a move designed to boost the creative product and continue its industry leadership in loyalty and relationship marketing, The Lacek Group, a specialty agency of Ogilvy and Mather, named John Jarvis to the position of Chief Creative Officer and Managing Partner.
John most recently owned and operated Giraffe Marketing, a small strategic and creative consultancy practice in Minneapolis, working with clients like Sun Country Airlines and Ely Tourism. His work for Ely, in particular the April Fool’s stunts that are now part of this small Minnesota town’s annual tourism push, has attracted national attention.
Prior to starting Giraffe, John was CEO and CCO of MDC-owned Colle+McVoy in Minneapolis, where he led the effort to shift the agency’s agribusiness and industrial account focus to a more well-balanced consumer and business-to-business portfolio. He also moved the agency from its longtime suburban location to the now-booming warehouse district of downtown Minneapolis.
John started in the advertising business as a copywriter and served as a creative leader in several agencies, including Martin|Williams, Fallon McElligott and Lynch Jarvis Jones, in addition to having a successful freelance career.
“We are excited to welcome John to the team,” said Bill Baker, President of The Lacek Group. “His leadership and creative talent will take our solid creative offering and make it even better. As importantly, we look forward to adding John’s fresh perspective to the mix as we work with our clients on next-generation loyalty and relationship marketing.”
“This is a great opportunity to dig into a different side of the business and expand the boundaries of what loyalty marketing can encompass,” Jarvis said. “With the rise of social media, more businesses are rethinking their strategies and recognizing the importance of establishing and maintaining strong relationships with loyal customers and brand advocates. Lacek has an outstanding reputation, and no agency does a better job of successfully creating, implementing and managing loyalty programs. Plus, I'm excited to be part of the Ogilvy network with it's impressive creative heritage."
In addition to his creative duties, John will serve on Lacek’s Executive Committee. He begins his new role on January 4, 2010.
Based in Minneapolis, The Lacek Group is a data-driven interactive and direct marketing agency that designs, communicates and manages customer loyalty initiatives. Clients include Starwood Hotels & Resorts (Starwood Preferred Guest), Continental Airlines (OnePass), Ford Motor Company (Owner Advantage Rewards) and National Car Rental (Emerald Club).
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