Lacek Supports Ronald McDonald Charities
12.07.2009

MINNEAPOLIS, MN

The Lacek Group is pleased to add Ronald McDonald Charities, Upper Midwest, to the list of charitable organizations that it supports. This holiday season will jumpstart the relationship between Lacek and Ronald McDonald Charities as the agency makes a financial contribution and adopts two families who are currently living in the Ronald McDonald House of the Twin Cities. Lacek’s work with the organization will continue past the holidays, providing Lacek staffers several opportunities to get involved with Ronald McDonald Charities and give back to a community in need.

In June, Lacek team members were offered the opportunity to submit proposals of organizations that could benefit from Lacek’s charitable giving budget. One employee who had lived in the Ronald McDonald House of the Twin Cities for more than a year while her son underwent treatment for kidney failure and prune belly syndrome suggested Ronald McDonald Charities, and Lacek selected it for many reasons.

“Not only is the Ronald McDonald House Charities a wonderful organization helping so many families weather the difficult and turbulent storm of their children’s illnesses, but it also provides funding to Faith’s Lodge, a charity we have supported for years,” said Chris Hoffman, Vice President of Human Resources at The Lacek Group, “So this seemed like a natural extension of that work and a good fit for us for this holiday season and beyond.”

Several events are planned throughout 2010 in which Lacek staffers will get to meet families at the Ronald McDonald House of the Twin Cities and make a difference in their lives. On March 31, 12 employees will plan, prepare and host a meal for families at the house; in the spring, the team will work in the gardens at the house, weeding, planting and cleaning up to maintain its pristine landscaping; in the summer, Lacek will sponsor a month of birthdays, supplying cake, beverages and other materials needed for children’s birthday parties; and Lacek is already committed to adopting more families for the holiday season in 2010.

“We are thrilled to be able to support Ronald McDonald Charities, Upper Midwest, through financial donations and volunteerism,” said Bill Baker, President of The Lacek Group. “Charitable giving helps a community in need, and it also provides an opportunity for our team to build camaraderie and feel good about the work we do in and out of the office.”

The Lacek Group has a long history of charitable giving, both locally and nationally, for organizations such as Second Harvest Heartland, Big Brothers Big Sisters, Faith's Lodge, United Way, and Minnesota Environmental Fund.

Based in Minneapolis, The Lacek Group is a data-driven interactive and direct marketing agency that designs, communicates and manages customer loyalty marketing initiatives. Clients include Starwood Hotels & Resorts (Starwood Preferred Guest), Continental Airlines (OnePass), Ford Motor Company (Owner Advantage Rewards) and National Car Rental (Emerald Club).