Fresh Concepts + Design = National Award Wins
02.17.2009
MINNEAPOLIS, MN
The Lacek Group is proud to announce winning three awards for innovation and creativity at the 2008 American Graphic Design Awards by Graphic Design USA. The awards recognized the work developed for Ameriprise Financial Event Invitation, Starwood Preferred Guest Year-End Gift, and The Lacek Group Holiday Card.
Ameriprise Financial PR Event Invitation
Ebony polished stones of paperweight size served as unlikely yet intriguing invitations to a spring happy hour hosted by the Lacek Group for its Ameriprise Financial clients. The rocks were embellished with notes tied with light leaf-green ribbon and stating, “We’re just a stone’s throw away and always ready to help you rock ‘n’ roll…Please join us for appetizers and drinks (on the rocks, if you prefer)….” No surprise, the annual spring event experienced a remarkably high attendance.
Lacek team rock stars include: Associate Creative Directors: Rhonda Cronin, Amy Van Ert; Associate Creative Director/Copywriter: Dave Karges; Art Directors: Connie Bordwell, Maggie Kruger; Production Manager: []; Account Supervisor: Carol Fjalstad.
Starwood Preferred Guest Year-End Offer
The SPG Annual Year-End Gift is a highly anticipated bonus reward for Elite members of Starwood Preferred Guest, the loyalty marketing program for Starwood hotel and resort properties. In emails to VIP and earned Platinum members, the offer enticed them with “Our Gift to You: 50% Off a Starpoints Redemption” placed over photos of some of the world’s most luxurious hotels and resorts. The SPG members were thus able to dream bigger dreams and planned trips from the beaches of Thailand to villas in Spain, redeeming only half the usual Starpoints – the hotel redemption currency – for these remarkable experiences. In addition, Platinum and Gold Elite members received an email invitation to download 12 songs from an exclusive Sony BMG Music Entertainment selection of classic hits from GRAMMY Award winners and platinum-selling musicians. Response to these offers was even greater than the previous year, confirming they are an integral component to retaining and growing elite membership in the SPG program.
Creative Director: Tim Gross; Associate Creative Directors/Copywriters: Laurie Bedwell and Shawn Sweeney; Art Director: Amy Schneider; Production: Terra Charley; Database Manager: John Zander; Traffic: Claire Luoto
Holiday Card
The Lacek Group has a long-standing holiday tradition of sending clients, vendors and other business partners a holiday greeting card that reflects the agency’s innovative vision, creativity and unique style. In 2007 the agency’s creative team developed a holiday card and gift based on the idea of taking time to acknowledge the things we hold most dear. Hundreds of ideas – some simple, many humorous, others heartfelt – came from employees throughout the agency and are represented in the card’s copy. A few examples of things Lacek employees hold dear include “falling leaves,” “family stories,” “good hair days” and “all new episodes.” In the center of the card is a graphic of a gift box, which highlights in red the word “you,” reflecting Lacek’s unending respect and gratefulness for our superb clients.
Executive Creative Director: Mark Weninger; Creative Director/Copywriter: Laurie Bedwell; Associate Creative Director: Amy Van Ert; Art Director: Tom Jacobson; Production: Julie Kersting; Traffic: Tracy Lynn Simmons
02.17.2009
MINNEAPOLIS, MN
The Lacek Group is proud to announce winning three awards for innovation and creativity at the 2008 American Graphic Design Awards by Graphic Design USA. The awards recognized the work developed for Ameriprise Financial Event Invitation, Starwood Preferred Guest Year-End Gift, and The Lacek Group Holiday Card.
Ameriprise Financial PR Event Invitation
Ebony polished stones of paperweight size served as unlikely yet intriguing invitations to a spring happy hour hosted by the Lacek Group for its Ameriprise Financial clients. The rocks were embellished with notes tied with light leaf-green ribbon and stating, “We’re just a stone’s throw away and always ready to help you rock ‘n’ roll…Please join us for appetizers and drinks (on the rocks, if you prefer)….” No surprise, the annual spring event experienced a remarkably high attendance.
Lacek team rock stars include: Associate Creative Directors: Rhonda Cronin, Amy Van Ert; Associate Creative Director/Copywriter: Dave Karges; Art Directors: Connie Bordwell, Maggie Kruger; Production Manager: []; Account Supervisor: Carol Fjalstad.
Starwood Preferred Guest Year-End Offer
The SPG Annual Year-End Gift is a highly anticipated bonus reward for Elite members of Starwood Preferred Guest, the loyalty marketing program for Starwood hotel and resort properties. In emails to VIP and earned Platinum members, the offer enticed them with “Our Gift to You: 50% Off a Starpoints Redemption” placed over photos of some of the world’s most luxurious hotels and resorts. The SPG members were thus able to dream bigger dreams and planned trips from the beaches of Thailand to villas in Spain, redeeming only half the usual Starpoints – the hotel redemption currency – for these remarkable experiences. In addition, Platinum and Gold Elite members received an email invitation to download 12 songs from an exclusive Sony BMG Music Entertainment selection of classic hits from GRAMMY Award winners and platinum-selling musicians. Response to these offers was even greater than the previous year, confirming they are an integral component to retaining and growing elite membership in the SPG program.
Creative Director: Tim Gross; Associate Creative Directors/Copywriters: Laurie Bedwell and Shawn Sweeney; Art Director: Amy Schneider; Production: Terra Charley; Database Manager: John Zander; Traffic: Claire Luoto
Holiday Card
The Lacek Group has a long-standing holiday tradition of sending clients, vendors and other business partners a holiday greeting card that reflects the agency’s innovative vision, creativity and unique style. In 2007 the agency’s creative team developed a holiday card and gift based on the idea of taking time to acknowledge the things we hold most dear. Hundreds of ideas – some simple, many humorous, others heartfelt – came from employees throughout the agency and are represented in the card’s copy. A few examples of things Lacek employees hold dear include “falling leaves,” “family stories,” “good hair days” and “all new episodes.” In the center of the card is a graphic of a gift box, which highlights in red the word “you,” reflecting Lacek’s unending respect and gratefulness for our superb clients.
Executive Creative Director: Mark Weninger; Creative Director/Copywriter: Laurie Bedwell; Associate Creative Director: Amy Van Ert; Art Director: Tom Jacobson; Production: Julie Kersting; Traffic: Tracy Lynn Simmons
© 2010 The Lacek Group. 900 2nd Avenue South, Suite 1800, Minneapolis, MN 55402 | 612.359.3700 | info@lacek.com