Director, Customer Engagement Strategy

The Lacek Group (TLG), a specialty agency of Ogilvy & Mather, is a fast-growing customer engagement agency. We work at the intersection of brands, data, and creativity to help industry-leading companies build and strengthen relationships with their best customers.

Attention seeker wanted: As a Director of Customer Engagement Strategy you’ll use experience, smarts and insights to develop relevant and connected communications for our clients’ customers. We’re not talking Facebook pages or mobile apps — instead, we create deeply engaging omnichannel communications that offer compelling content and offers to consumers. Additionally, we measure all of our communications based on individual customer engagement, including purchases and non-purchases. Data and creative — it’s a combo we’ve found that can’t be beat.

Key Responsibilities
•     Identify new ways of using digital channels to grow client business
•     Provide clients fact-based recommendations to grow business
•     Serve as an agency steward for best practices for customer centric content and channel plans
•     Respectfully challenge colleagues and clients when you know there is a better way
•     Collaborate with analytics teams to integrate test, learn and optimization approaches
•     Support account teams by developing objective focused & customer centric communication strategies
• Support new business development proposals, including case study development.
• Maintain good familiarity with the CRM and loyalty space

•     Bachelor’s Degree in marketing, business or related field; advanced degree preferred
•     5 or more years experience in direct and email marketing and CRM strategy. A deep marketing strategy background is required.
•     Agency experience is preferred, but a strategic client-side experience will also be considered
•     Demonstrated relationship-building and advising/partnering skills
•     Conscientious, dependable, resourceful, self-motivated
•     Manages time effectively, understands instructions and works independently and well as with a team
•     Flexible and adaptable to different work styles
•     Able to travel up to 25% of the time
•     Excellent written and verbal communication skills

You’ll love working at The Lacek Group – smart people, great environment, engaging culture, comprehensive benefits and fantastic growth opportunities. Your confidential inquiry is encouraged.

Please apply online at:

The Lacek Group
900 2nd Avenue South, Suite 1800
Minneapolis, MN 55402

The Lacek Group is an Equal Opportunity Employer