Position Profiles

Learn About Key Positions at The Lacek Group

Account Executive
Account executives serve as primary client contacts. They identify and analyze client needs and monitor each client's industry and marketplace. Account executives assist agency team members by helping maintain profitability of accounts, projects and promotions.

Account Supervisor
Account supervisors create strategies to develop agency business within an account. They conduct research and analysis, deliver proposals and presentations and implement programs. Account supervisors are responsible for the financial management of client accounts.

Art Director
Art directors are responsible for communicating brand strategies through design. From developing a concept to supervising its execution, art directors make sure every project meets established marketing objectives.

Copy Editor
Copy editors proof and edit copy for all projects among all clients. From brochures and direct mail to registration pages and emails, Lacek copy editors review every piece of collateral we produce for grammatical and spelling accuracy, content consistency and sense.

Copywriter
Copywriters are responsible for developing content that is on-point and engaging. For each project, copywriters ascertain an understanding of the target audience and market environment, allowing them to create messages that are communicated to the right people, at the right time, in the right way.

Consultant
Consultants work with clients to develop marketing strategies. They use focus groups, economic models, qualitative interviews, research and other tools to support the development and execution of successful campaigns.

Database Marketing Analyst
Database marketing analysts provide strategic planning and analytical support to clients and account teams. They organize customer data, measure campaign results and provide insight to clients about consumer behaviors and loyalty marketing initiatives.

Group Creative Director
Group CDs manage day-to-day delivery of the agency's creative product, across media, and are responsible for establishing and maintaining our clients' brand personalities. They supervise teams of art directors, writers and production assistants, and play a pivotal role in shaping and refining the agency's most visible work.

Interactive Project Manager
Interactive project managers create and manage project timelines and specifications, test plans and budgets from project initiation to post-launch summaries. They work with their teams to define the scope of interactive projects and develop an implementation plan that is on-strategy and meets budget and quality objectives.

Production Artist
Production artists help art directors realize brand strategies through design. After art directors create original concepts, production artists make them real. They are skilled in the latest design technologies and understand the entire production process.

Production Manager
Production managers are responsible for producing materials after client approval. They manage budgets, schedules and quality control, maximizing the agency’s efficiency and effectiveness on every project.

Traffic Manager
Traffic managers coordinate a job from beginning to end. From project kickoff to press proofs, traffic mangers ensure that all materials are delivered on time, within budget and on-target with the client's strategy.

Web Developer
Web developers help concept, create and maintain a variety of data-driven online applications. They collaborate with their teams to develop specifications, and then code, test, troubleshoot and optimize applications.