As the Loyalty Marketing Practice of OgilvyOne Worldwide, The Lacek Group specializes in retention marketing and loyalty programs that allow our clients to preserve, protect and grow the value of their best customers.

We demonstrate our expertise by devising customized and data-driven concepts, results-driven creative, innovative marketing strategy and smart interactive solutions, while proving our can-do attitude in every measure.

We are sophisticated, hands-on and passionate loyalty marketers who are committed to our people, to long-term client partnerships and to our clients' success, and who demonstrate in every engagement that “we” is always stronger than "I."







Highlights

Lacek Wins Eight Prestigious Industry Awards [6.10.09]
...Communicator Awards from the International Academy of the Visual Arts and an Art+Response+Copy (ARC) award from the Midwest Direct Marketing Association (MDMA). .. [more]

Dada Data Alpha Beta: Loyalty Marketing in Digital Age [5.06.09]
...why building customer loyalty no longer follows a linear path from strategy to communications [more]

Continental Airlines and The Lacek Group Recognized [3.24.09]
Email Breakthrough Report, a quarterly publication highlighting leading trends for the email industry, has recognized Continental Airlines as a leader in the email channel... [more]

Fresh Concepts + Design = National Award Wins [2.17.09]
...proud to announce winning three awards for innovation and creativity at the 2008 American Graphic Design Awards... [more]