As the Loyalty Marketing Practice of OgilvyOne Worldwide, The Lacek Group specializes in retention marketing and loyalty programs that allow our clients to preserve, protect and grow the value of their best customers.

We demonstrate our expertise by devising customized and data-driven concepts, results-driven creative, innovative marketing strategy and smart interactive solutions, while proving our can-do attitude in every measure.

We are sophisticated, hands-on and passionate loyalty marketers who are committed to our people, to long-term client partnerships and to our clients' success, and who demonstrate in every engagement that “we” is always stronger than "I."







Highlights

Holiday Greetings from The Lacek Group [12.18.09]
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John Jarvis Named CCO at Lacek [12.08.09]
Prior to starting Giraffe, John was CEO and CCO of MDC-owned Colle+McVoy in Minneapolis...
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The Lacek Group Hires Brad Fiery [11.09.09]
over 20 years of experience in analytics and database marketing, Fiery worked most recently as Senior Director, Global Decision Sciences at General Electric Capital...
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Lacek Teams with Ford to Launch Owner Advantage Rewards
objectives of the program were to improve owner retention for service transactions and repeat new vehicle sales, and grow retail spending...
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