As the Loyalty Marketing Practice of OgilvyOne Worldwide, The Lacek Group specializes in retention marketing and loyalty programs that allow our clients to preserve, protect and grow the value of their best customers.

We demonstrate our expertise by devising customized and data-driven concepts, results-driven creative, innovative marketing strategy and smart interactive solutions, while proving our can-do attitude in every measure.

We are sophisticated, hands-on and passionate loyalty marketers who are committed to our people, to long-term client partnerships and to our clients' success, and who demonstrate in every engagement that “we” is always stronger than "I."







Highlights

Lacek Introduces Virtual Tour for National's Emerald Aisle [8.26.10]
...developed an online tutorial giving customers a virtual tour of this one-of-a-kind rental process...
[more]

Lacek Launches Emerald Club's ONE TWO FREE Promotion [8.24.10]
...giving the promotion a new look and a fresh perspective on the Emerald Club Member experience. Created by The Lacek Group...
[more]

Lacek Announces Unqualified SAS70 Compliance [4.01.10]
...SAS 70 audit gives existing and prospective clients peace of mind that we have optimized controls in place...
[more]

National Car Rental Named in Top 5 Loyalty Programs [7.06.10]
...TheStreet recently recognized National Car Rental’s Emerald Club program ...
[more]